Why does the starting price matter so much?

A fair price at launch attracts the most attention from buyers and their agents. An overpriced home tends to lose interest, while an underpriced home can sell for less than it's worth. Experienced agents look at comparable sales and current market conditions to recommend the right number for your home.

What can I do if an offer comes in too low?

You can make a counter-offer or find other ways to close the gap. Common options include paying some or all of the closing costs, making repairs, changing the move-in date, or leaving appliances or fixtures for the buyer. We also confirm that every buyer is prequalified or pre-approved by a lender.

Seller's Guide: A Clear Path From Listing to Closing

Q: What happens between accepting an offer and closing?

You and the buyer agree on the tasks that must be finished before closing, such as inspections, surveys, appraisals or repairs. We manage that list, make sure the right party pays for each item, and confirm with the closing company a few days before the closing date that everything is ready.

Selling a home is easier when you know each step ahead of time. This guide covers the whole process so you can plan well and sell for the strongest price.

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Preparation Takes The Stress Out Of Selling

Putting a home on the market can feel overwhelming, especially the first time. With experienced agents beside you and a step-by-step plan, you can stay organized, avoid common mistakes and make confident decisions from start to finish.

In Boston and the surrounding Greater Boston area, the supply of homes for sale has been short for many years. Even so, how well you prepare and how you price still decide how your home performs.

Laying The Groundwork: Goals, Pricing And Presentation

Step 1 — Know Why You're Selling

Your goals shape your strategy, so get clear on them before anything else. A quick sale may call for a lower price than a sale focused on profit.

Name your top priority: the highest price, the fastest sale, or a specific move date.
Set your timeline: decide when you need to be out and whether you need to buy your next home first.
Work out your numbers: estimate what profit you need to put toward your next home.
Share it with your agents: tell us what matters most so we can build the plan around it.

Step 2 — Set The Right Price

A fair price at launch draws the most interest from buyers and their agents. Price too high and interest drops. Price too low and you leave money behind.

Review comparable sales: we look at similar homes that recently sold nearby.
Check current market conditions: we weigh how many homes are for sale and how fast they're selling.
Consider an appraisal: we may suggest one for an independent view of value.
Agree on a launch price: together we pick a number that fits your goals from Step 1.

Step 3 — Get The Home Ready To Show

Work through this list before photos and showings:

Clear out clutter: empty closets, counters and shelves so rooms feel larger.
Remove personal items: pack away photos and keepsakes so buyers can picture themselves living there.
Handle small repairs: fix leaky faucets, loose handles and other minor issues.
Deep clean every room: including floors, windows, kitchens and bathrooms.

Omnichannel Marketing Built To Bring In The Right Buyers Early

Step 4: Once your home is listed, we market it across online, social, print and agent networks at the same time, so buyers see one consistent story wherever they look. Our goal is as much qualified traffic as possible in the first three weeks.

Social Media Campaigns

Targeted campaigns that put your listing in front of active buyers.

Agent-To-Agent Referrals

Using professional networks to connect your home with represented buyers.

Traditional Media

Proven channels that reach a broad local audience.

SEO Advertising

Search-focused ads that bring online shoppers to your listing.

One Connected Strategy

Every channel shares the same photos, message and timing, so buyers who find your home in one place recognize it in the next.

Track And Adjust

We watch which channels bring the most interest and shift effort toward what's working.

From First Offer To Final Signature

Step 5 — Evaluate Offers

We check that each buyer is prequalified or pre-approved by a lender and that the terms work for you. If an offer comes in low, you can counter. You can also close the gap in other ways:

Covering some or all closing costs
Making repairs
Changing the move-in date
Leaving appliances or fixtures

Step 6 — Accept An Offer

Before you accept, we review the proposed contract to confirm it covers the deposit, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and which party pays each fee. Once both sides agree to the terms, your agents prepare the final contract.

Step 7 — Prepare To Close

You and the buyer agree on a list of tasks to finish before closing. These can include inspections, surveys, appraisals or repairs. We manage that list, make sure the right party pays for each item, and contact the closing company a few days ahead to confirm everything is ready. Make your moving plans so the buyer can take possession on time.

Step 8: Closing Day And Beyond

At closing, ownership of the property legally passes to the buyer. We meet with the closing company to sign the final paperwork and settle any open issues. We'll also help you wrap up the last details:

Cancel utilities, cable, and lawn or trash services
Move any accounts the buyer is keeping into their name
Leave instructions for the appliances that stay with the home

Once the sale is done, you can move on to what's next, whether that's a new city, a bigger home or downsizing, knowing every selling task has been handled.

Common Seller Questions

Ready To Plan Your Sale?

Tell us about your goals and we'll put together a pricing and marketing strategy for your home.